A Conversation with Innovation Guru Clayton Christensen
Jason Fried: In 2005, I read a book called The Innovator’s Dilemma, by Clayton Christensen. It blew my mind, because it seemed to describe my business perfectly. 37signals had just released Basecamp, our Web-based project-management app. Aimed at small-business owners, Basecamp was designed to be affordable and easy to use. It did only a few … Continue reading A Conversation with Innovation Guru Clayton Christensen
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